What are CRM Software? | What is their Purpose? | Advantages

(This article has been translated with google translate.)

CRM software can be defined as an automation that allows managing marketing, sales, customer relations and all operational processes of an enterprise. CRM software consists of the words Customer Relationship Management. It refers to managing all customer relations processes before and after sales.

A CRM software tailored to corporate needs allows the company to manage all processes such as the first relationship with the customer, preparation of quotes, delivery of the order and post-delivery support in a complete and high quality manner.

Especially recently, with the development of corporate service understanding, companies that have started to work with a customer focus need CRM software. Thanks to these programs, businesses can see their current potential, understand their needs, optimize their expectations, and easily provide professional service to the customer.

With the CRM software specially designed for your brand by Kumsal Ajans, you can follow your customers' information, requests and demands, all customer interactions, and how you can expect your customers in the future. These systems are of great benefit in providing a perfect customer experience, establishing strong communications with customers, working based on data at every stage, and creating a loyal customer.

What Does CRM Software Do?

CRM software has a very important function in improving your customer relations, creating customer service and complaints, and ensuring success by revealing the trends of customer behavior. These software help you obtain the necessary data to know your existing customers and potential customers. By effectively managing customer relationships, you can gain new customers and turn your existing customers into loyal customers.

CRM software automates the data collection process for companies. In this way, your institution can save both time and workload. Different departments within your organization such as sales, marketing and customer services can access information from a single center. CRM software that provides efficiency in information processing allows you to create corporate memory.

The main purpose of these software is to strengthen the bond between the customer and the institution. Businesses operating in the service sector can improve their brand prestige with these software. CRM software maximizes customer satisfaction. You can implement CRM integration in marketing and sales processes.

As Kumsal Ajans team, we optimize your brand according to your sector, field of activity, target audience, number of personnel and number of customers.

What Are The Advantages Of CRM Software?

CRM software should not be considered as an automation for information gathering only. It is only the visible face of these systems. CRM systems provide your customers with the data you need to provide better service and service.

CRM software advantages can be listed as follows;

• Your customer relationships become consistent and coordinated.
• All business processes of your business become standard and efficiency increases.
• Your customer-oriented competitiveness increases.
• Your staff can start working flexible, team-based and process-oriented. You can gain great advantages in reaching the customer and determining customer needs.
• You can achieve an efficient environment in improving and standardizing the service quality of your business.
• You can get efficiency in areas such as budgeting, costing and efficiency related to your customers.
• You can provide maximum benefit for your business in all aspects such as workforce, time, material.
• You can make faster decisions in customer relations. Operational affairs can easily see all data.
• It provides efficiency in important tasks such as data collection, data preparation, data entry, correction of inaccuracies and backups.
• It allows you to store all the data of your customers on a secure database and access them easily when you need them.
• You can do data analysis easily. You can access up-to-date, consistent, clear and complete data about your customers.
• Data cost is drastically reduced.

Contribution of CRM Software to the Sales Process

If you use CRM software in your brand, your sales department will have the opportunity to manage business processes efficiently. Sales personnel can communicate in real time via software, regardless of time and place in the field or office. Employees can instantly see the customer's current and historical data. Customer-specific communication activities can be implemented.

It can quickly complete the stages such as persuading the customer and implementing the sale. You can gain new customers by creating new business opportunities by determining the needs of your business that even the customer is not aware of. In other words, your sales department can easily reach new opportunities. A healthy sales and marketing process can be carried out in your business.

In short, CRM software provides a healthier and result-oriented operation of your business. Thus, it can perform much better against customers, business partners and competitors. By using the right marketing methods, you can increase your income and create loyal customers.

These softwares increase the profit rate by providing control in the work flow by small and medium-sized enterprises. As Kumsal Ajans team, we offer corporate-specific solutions to all our customers and provide continuous support. We train your staff on the system and increase your income.

What Should Be Considered When Purchasing CRM Software?

CRM software can be optimized for special demands in recent years. Therefore, some points should be considered when choosing CRM software. These points can be listed as follows;

You should choose software that is compatible with your growth goals. First of all, you should determine your needs and choose the CRM software that will provide you with the highest benefit according to your needs.

The CRM system you will purchase must be flexible and compatible with the business processes of your business.

Your current and potential customers and employees should be able to follow the system easily. It should have a usable interface. Projects, interviews, dates, results and much more should be included in the system.

CRM software should allow periodic task planning for your employees. It should also allow tracking according to task planning. It should provide task and job follow-up management specific to your business.

It allows you to access all information such as customer information, visit records, offers, sales numbers, current turnovers. CRM systems record all data and allow you to report all data about your customers. You should be able to report the data about the customer you want in periods such as daily, weekly, monthly and yearly with a single click.

Is It Right To Use Free CRM Software?

Small and medium-sized companies want to use CRM software, but do not want to allocate a budget in this area. You can find ready-made free CRM software in the market. However, how efficient and reliable using these programs will be for your business is a big question mark.

There is a dynamic and special working system in every sector and company. Therefore, free ready CRM software may not adapt to your business. In this case, the special software you use will not be of any use to you.

Ease of use in CRM systems should also be considered. User experience in free CRM software can be very limited. Therefore, you can apply to Kumsal Ajans and request the development of CRM software tailored to your company's needs and demands.

CRM Software Prices

You can get information about CRM software prices by contacting us immediately through our communication channels. As Kumsal Ajans, we do not implement ready-made software packages in any of our customers. We create software in accordance with the corporate and sectoral needs of each of our customers.

Factors such as the needs of your business, the features required in the system, and the programming language can change the cost of CRM software.

You can rely on the creative solutions of our team for your CRM software needs in order to turn your existing customers into loyal customers and gain new customers.