(This article has been translated with google translate.)
If your website looks a bit outdated, you should probably work with a graphic designer or web developer for the redesign. But is a complete website redesign really what you need? Website refresh has been gaining popularity among business owners over the past few years.
Refreshing involves updating or replacing a few in-place items rather than redesigning everything from scratch. If you're considering a website redesign or aren't sure if you really need a complete redesign, let's go into more detail.
Times change and businesses grow over time. To maintain your website as your strongest sales and marketing asset, your website must adapt and expand. But you need to decide whether you need a website refresh or a complete website redesign.
Website renewal is to improve and change certain features of your website instead of changing it from scratch. Businesses that already have a quality website often work on updating and improving their existing website.
A website refresh is like putting a fresh coat of paint on a car or changing the wall decor in your living room. There are actually minor changes that affect the visual appearance, and the structure of the item you're updating remains the same. While your car may look really different when it's painted blue instead of red, in fact, your car basically still has the same features.
Website refreshes can make a big impact, even if the changes are absolutely minor. For example, changing the color of your menus from red to blue may only take a few seconds to fiddle with the CSS file, but the entire look of your site changes with it. Larger changes like adding a new menu or increasing the size of your images may take a little longer but can still have a huge impact on the overall look and feel of the site for users.
Renewal may include multiple items that are changed and made available at the same time, or it may be a longer process. Sometimes website renovation projects go on for a long time. In this case, designers will make one or two minor changes per week over a longer period of time. Many website owners actually choose to refresh different items over several months or even years.
They do this as a result of ongoing A/B and conversion rate optimization testing. In this sense, websites never stop refreshing. It is always tested, updated and reanalyzed for additional weaknesses or improvement opportunities. The website renewal process is actually a dynamic process.
Some of the scenarios where a website refresh might make sense include:
Changing the image of your website is an exciting way to improve your web presence. It is usually cheap and fast. But how do you know if you really need it? If you've been using your website for a while, it may seem difficult to determine when it's time to update. Fortunately, there are some easy-to-identify situations that will help you find out if it's time for a website refresh. Website renewal is a decision that can be taken in the following cases;
Website renewal for businesses has some advantages;
Refurbishment is almost always cheaper than redesign. However, a renovation can be a stopping point on the way to a complete redesign. Also, if you do a website refresh where a full website redesign would be the better option, there will be lost leads and more costs in the long run. Therefore, you should make this decision well.
A complete website redesign will require more time from you and your team, depending on the project you want. If you don't have a lot of time to put a lot of thought into your website redesign, it might make sense to do a short-term refresh of your existing site.
Usually such issues can be fixed through code and content optimization, malware scanning, firewalls or general troubleshooting. However, if your website has become an inherently insecure platform, a complete redesign may make sense.
Not sure if a website refresh or redesign is needed? Here are a few criteria you can use when making the right decision;
You should compare the pros and cons of redesigning and website revamping well. You should determine the cost of a complete website design and decide accordingly.
Website renewal prices are much more cost-effective than website redesign. For this reason, you should first check whether your website is suitable for the renewal option. However, if your website is not suitable for renewal, if you prefer to renew it instead of designing a website from scratch, you may lose money and time in the long run.
For this reason, contact Kumsal Agency and ask for your website to be analyzed in detail. Our team first evaluates the renewal option of the website for you.
We create website designs for your available or newly established business to give it a modern corporate identity.
We can create web designs (e-commerce design, corporate website design, UX user experience web design) that are suited for the structure of your business.
Let's do the best for your product or service together.