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Brand management involves both how an organisation is perceived across its touchpoints and how its identity is protected. This category currently focuses on two introductory subjects: online reputation and basic considerations before a trademark application.
What the current guides cover
The guide to online reputation management discusses digital perception, monitoring and communication. The article on trademark application considerations introduces points that may need review before an application. Legal status and eligibility require advice from an appropriately qualified professional.
Current scope of the archive
The archive does not yet offer a complete resource set for positioning, brand architecture or verbal identity. To discuss a brand communication requirement, contact Kumsal Agency.